The Four – Scott Galloway

The perfect read for the businessman, this book ruthlessly analyses and uncovers the successful strategies behind the four, modern-day monopolies, Amazon, Facebook, Google and Apple. From target markets to competitors, from stocks to brick and mortar stores, from luxury goods to advertising, this book covers all aspects of a high school business management textbook. The way Scott uncovers the working DNA behind these four mega-companies makes the book intriguing and attractive. The author highlights future plans, industries and target audiences of the ‘big four.’ Also, perhaps the part of the book, the author talks about the next big company, the list of possible candidates include Tesla, Uber, Airbnb, Microsoft and Warner Bros. This book is the holy grail for an entrepreneur, the business strategies mentioned in the book could make your business rocket sky high.


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